The other day I got sucked into trying out new Sheer Bliss icecream. I'd seen it in the grocery store for the past couple months but never thought it was worth the price to try - finally I was in a mood to splurge and try something I hadn't had before, plus it was marked down :).
Just now was reading the can as I was eating some (yes, it actually comes in a tin can) and realized that Sheer Bliss is an "ultra super premium" ice cream. Seriously. It says so right on the can. Anything with that many superlatives has to be fantastic, right? Unfortunately it's only "ok".
According to this article I found, the qualifiers have nothing to do with how someone rated it but has to do with the percentage of milk fat. My initial thoughts were wrong and apparently there's no equivalent to the Wine Spectator ratings for ice cream! How disappointing is that? Funnily enough in the article they talk about premium, ultra premium and super premium but not ultra super premium. I guess the Sheer Bliss folks are currently on top and had to create a new category for themselves.
Anyway, back to the Lexus of ice creams