When personalized advertising would come in handy
I'm very torn on "personalized advertising" and whether I'm for it or against it. It's a little creepy that there are databases with that much information about you and your purchasing habits and interests that they'd be able to customize the ads you get. And if you take it to the extent of some futurists predictions (and sci-fi movies set in the future) where billboards & small radio-ads change as someone approaches - it's even creepier that that data would be available in a way that it can stream to the relevant ad-centers. Having said that I'll probably end up working on this sort of technology in the future and will be telling everyone about the benefits and how we've solved all of the privacy concerns. And it's not like search-engines & webpages don't already have this of sorts.
The reason I'm thinking about this is the beneift of not having to listen to any more political ads for the rest of this voting season. Yep - I've already voted using King County's wonderful "permanent absentee voter" option! Dropped the ballot in the mail on Monday. Now if I could just find a way to not put a filter on my radio and TV so that I wasn't subjected to ads for the next couple weeks :)